Thirsty Tags

Campaign idea

Georgian water supply system has long expired its limits. Therefore, it is no surprise, that accidents occur regularly throughout Tbilisi. We were doing our best 24/7 but our works never got the same exposure that memes about our inaction did. In order to make our efforts visible we replied each of our customer’s negative brand mentions with personalized videos right from the epicenter of the works. Posting those videos instantly to the comment section of every brand mention allowed us to eliminate desinformation and demonstrate that we work 24/7 react instantly and care for each of our customers.

Brand name: Georgian Water and Power
Advertiser / client: Georgian Water and Power
Product / service: Water Supplier
Campaign name: Thirsty Tags
Agency network: INDEPENDENT AGENCY
Agency: Redberry, Tbilisi
Additional company: Redberry
Web address: https://www.facebook.com/georgianwaterandpower/videos/1632466403481415/
Executive creative director: Rezo Shelia, Toka Areshidze
Copywriter: Liana Metreveli, Nina Modebadze
Designer: Saloem Khazaradze, Mari Giguashvili, Salomea Pertaia
Account director (agency): Levan Ketskhoveli
Strategic planner / strategist: Gaga Darsalia, Niko Rekhviashvili, George Karanadze
Senior planner: Aleksandre Kvetenadze
Director of photography: Gogita Chikvaidze
Agency producer: Mariam Khoperia
Post production: Giorgi Akhvlediani