Ghosts of the past

Campaign idea

Croatia is a country where society has been divided for decades between fascists and anti-fascists, liberals and conservatives… In society burdened with those ghosts of the past, young people no longer see their future here and more than 200,000 of them have left Croatia In this “Brain Drain” many buses full of young people leave Croatia daily. In this campaign we filled bus with ghosts of past instead of young people and send them across the border. On website people could vote for the most undesirable ghosts and fifty of them were placed in bus and exported out of Croatia.

Brand name: Creatives for a better Tomorrow
Advertiser / client: Creatives for a better Tomorrow
Product / service: NGO / Association
Campaign name: Ghosts of the past
Agency network: OGILVY
Agency: Imago Ogilvy, Zagreb
Additional company: 1i0
Executive creative director: Igor Mladinovic
Creative director: Darko Bosnar
Art director: Darko Bosnar, Sasa Peric
Copywriter: Igor Mladinovic, Darko Bosnar
Account director (agency): Petra Brandt
Media director: Hrvoje Hrvatin
Film production: Sanja Siljkovic
Digital production: Zeljko Glavor