Jump in the Dark

Campaign idea

Austrians have a hard time connecting with chemistry. The Association of Austria’s Chemical Industry (FCIO) wanted to change their perception for the better. The complexities of chemistry should be made presentable in a simple and understandable way for the public. The objective was to do just that with a limited budget. We teamed up with Thomas Morgenstern, 3 x Olympic Ski Jump Champion and true Austrian hero, to demonstrate the fascinating possibilities of chemistry, by performing the world’s first ski jump in complete darkness. We wanted to show that there is a formula for anything in this world, thereby utilizing chemistry in a popular sport to transport the message.

Brand name: FCIO
Advertiser / client: Fachverband der chemischen Industrie Österreich
Product / service: The Association of Austria’s Chemical Industry
Campaign name: Jump in the Dark
Agency network: INDEPENDENT AGENCY
Agency: Demner, Merlicek & Bergmann / Vienna
Additional company: Media 1
Creative director: Alistair Thompson, Marian Grabmayer
Art director: Stefan Leberer, Stefanie Golla
Copywriter: Philipp Siegwardt
Designer: Maximilian Schnürer
Account director (agency): Julia Dragosits, Caroline Tertsch (Junior Project Manager)
Strategic planner / strategist: Katharina Schmidt, Benjamin Bergmann, Jacky Hamid
Film production: Filmhaus Vienna, Wolfgang Ramml (Executive Producer), Dalibor Grujcic (Producer)
Director: Sascha Köllnreitner
Agency producer: Jürgen Madl
Digital strategist: Marcello Demner (Social Media)
Digital creative: Marc Metzler, Martina Winkler
Additional company: Michael Hammerer, Stefan Fritsch (Editor) Joachim Krüger (Media 1, CEO) Verena Tauzimsky (Media Planning) Roman Breithofer (Digital Media Planning) Matthias Dorer, Veronika Fouk (Programming) Thomas Morgenstern (Influencer)