Laško Challenge

Campaign idea

Laško, the legendary Slovenian beer, challenged different nations and united them in one brave communication campaign. First, we brought together three music legends, known throughout the region: Neno Belan from Croatia, Željko Joksimović from Serbia and Halid Bešlić from Bosnia. All three ordered Laško, of course, but there was only one bottle left – so they decided to challenge one another in the best way they knew how – singing. And the one with the most claps will get the beer. The campaign triggered enormous attention and collected more than 35 million claps.

Brand name: Laško
Advertiser / client: Pivovarna Laško Union
Product / service: Beer
Campaign name: Laško Challenge
Agency network: TBWA WORLDWIDE
Agency: Luna \TBWA
Additional company: /
Production company: Kinomotel
Web address: http://lasko-challenge.com
Executive creative director: Janez Rakušček
Art director: Ljubo Bratina
Copywriter: Medeja Kraševec
Designer: Ivan Todorović, Robert Lupše
Account director (agency): Saša Droftina, Urška Cerar, Nina Zadnikar
Client account director: Rumen Kolev, Urban Kramberger
Pr director: Helena Čož, Lina Antolič
Director: Gregor Vesel
Digital strategist: Jan Omahen