Shocking prices

Campaign idea

Elderly people in Bulgaria have been playing the old-fashioned government owned Lotto game for more than 60 years. We had to brake their habit and convince them to switch to National Lottery’s Lotto 6/47 We decided to reach the retirees trough their favourite media channel - the discount catalogue. We created a brochure, containing luxury products with their prices reduced to just 1 Euro - the price of the lottery ticket. The ticket itself was attached to the catalogue, so the only thing they needed to do is pay the price and hope to win a chance for luxury life.

Brand name: Lotto 6/47
Advertiser / client: National Lottery
Product / service: Lottery
Campaign name: Shocking prices
Agency network: INDEPENDENT AGENCY
Agency: Garlic Sofia
Executive creative director: Georgi Tsekov
Art director: Krasimir Stefanov
Copywriter: Stefan Alexandrov