SHOWCASE

Get Into The Snow Globe

Entry code: X10012GD19
Agency: DDB Warsaw
Advertiser / client: McDonald's Poland
Group:

Campaign idea

Winters are not what they used to be. Snow doesn't come until it's too late or it’s not coming at all. We decided to bring back winter early in December - by putting something in front of people's eyes that would prove impossible to pass by. And people wanted to get in, because for once, a bubble of happiness was there. We built a 14 meters high Snow Globe, inside which we created a perfect winter landscape (with a McDonald's in the middle). Thousands of people queued to get in, activate a snow cannon, and feel the joy of winter.

Brand name: McDonald's
Advertiser / client: McDonald's Poland
Product / service: McDonald's
Campaign name: Get Into The Snow Globe
Agency network: DDB WORLDWIDE
Agency: DDB Warsaw
Production company: Papaya Films
Creative director: Zuzanna Duchniewska-Sobczak, Maciej Waligóra
Art director: Izabela Wit
Copywriter: Jan Miroslaw
Strategic planner / strategist: Malgorzata Majcher, Anna Lyszczek-Majewska
Film production: Tomek Kulesza
Agency producer: Katarzyna Seyfried
Additional company: Project Manger: Agata Pietruch

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