Side:Biz
Campaign idea
SIDE:BIZ is an innovative approach to e-commerce that allows for any Diesel follower to open their own Diesel digital shop and promote it all over social media for rewards. SIDE:BIZ is Diesel’s way of celebrating the followers, putting them first and unleashing their social media power without contracts or proof of influence. Followers went on diesel.com/baf/sidebiz; signed up; received a unique e-commerce link; shared it, posted it, texted it and emailed it to everyone. Every time someone shoped through their link, they earned rewards. This was the first loyalty program tapping into the native social media behavior of the users.
Brand name: Diesel
Advertiser / client: Diesel
Product / service: Diesel
Campaign name: Side:Biz
Agency network: PUBLICIS
Agency: Publicis Italy, Milan
Production company: Good People
Creative director: Mihnea Gheorghiu, Thiago Cruz, Sandra Bold, Marco Viganò
Art director: Eddy Guimaraes, Cecilia Moro, Alice Teruzzi, Alex Eftimie
Copywriter: Vinicius Dalvi, James Andrews, Francesca Ferracini, Anton Kuerschner
Designer: Luca Villa
Account director (agency): Eleni Charakleia, Ilaria Castiglioni, Filippo D'Andrea
Strategic planner / strategist: Monica Radulescu
Film production: Lionel Soria, Sabine Farah, Khaled Zaki, Chantal El Haber, Karim Osman, Ahmed Tahoun
Director: Ali Ali
Director of photography: Pierre Mouarkech
Music: Michael Bertoldini, Seppl Kretz, Michiel Marsman, Ilana Goldstoff, Stefano Binotto
Agency producer: Francesca Zazzera, Tania Dal Pra
Post production: MPC London
Additional company: CCO Publicis WW & CCO Publicis Groupe Italy - Bruno Bertelli
CCO Publicis Italy - Cristiana Boccassini
Head of Art - Costanza Rossi
Head of Social Client Services & Strategy - Stefano Perazzo
Social Media Manager - Doina Tatu
Editor - Fabrizio Squeo / Neda Ahmed / Tommaso Bianchi
Art Buyer - Caterina Collesano
Colour - Richard Fearon / Leianna Campbell
Online - Adolfo Navire / Alessandro Congiu