The “stolen” sex tape

Campaign idea

It's hard for ONKOMAN to get the attention of men. They simply don't care about testicular cancer but they do care about sexy women. It's hard for ONKOMAN to get the attention of the media, they simply don't care about testicular cancer but they do care about sexy women, they get a lot of clicks when showing one. If we wanted to get attention, we had to do something unexpected - so we “stole” a sex tape and “blackmailed” an influencer. We launched a campaign where we created a film, that everyone wanted to see, that delivered a message nobody expected.

Brand name: Onkoman
Advertiser / client: Društvo Onkoman
Product / service: Promocijska kampanja
Campaign name: The “stolen” sex tape
Agency network: INDEPENDENT AGENCY
Agency: Pristop, Ljubljana
Web address: https://www.onkoman.si/
Creative director: Drago Mlakar
Copywriter: Drago Mlakar
Designer: Aleš Krdžić, Urban Zotel
Pr director: Meta Celestina
Post production: Aleš Krdžić, Matija Kocbek
Additional company: Content editor: Ajda Perme