Confiscated Toys

Entry code: X12007GD19Agency: VMLY&R PragueAdvertiser / client: People In Need
Group: X Engagement, X12 Public & Community Relations

Campaign idea

Czechia has most debtors per capita in the EU with 1 in 10 people being in debt. Thanks to a legal flaw, there are even more than 4 000 children classified as “in debt”, since their parents are unable or unwilling to pay. These children obviously have no income, nothing to pay the debts with themselves. Except for their only property – their toys. That’s why we created the Confiscated Toys installation that prompted society-wide awareness about this legal flaw and led people to our website, where we shared the real stories and they could show support to a law amendment our client People in Need helped to prepare.

  • Brand name: People In Need
  • Advertiser / client: People In Need
  • Product / service: Non Profit organization
  • Campaign name: People In Need
  • Agency network: VMLY&R
  • Agency: VMLY&R Prague
  • Production company: GPS Production
  • Executive creative director: Tereza Sverakova, Dora Pruzincova
  • Art director: Vitezslav Strobl
  • Copywriter: Vladimír Zikmund
  • Designer: Katerina Vlckova, Dmitrii Ufimtsev, Tomas Sedlacek
  • Account director (agency): Jakub Heres, Vanda Steglova
  • Managing director: Tomas Dvorak
  • Strategic planner / strategist: Jaroslav Horvath
  • Photographer: Dusan Martincek
  • Director: Artem Leontev
  • Director of photography: Filip Kettner
  • Music: Studio Beep
  • Agency producer: Jana Dlouha, Tomas Tomasek
  • Post production: Spoon
  • Additional company: Regional Chief Creative Officer: Jaime Mandelbaum, Account Manager: Martina Skrivanova, Account Executive: Zuzana Krivosova, Architect: Barbora Kopecna, Baraak, Website Development: Wunderman Praha, Media Buying: Wavemaker CZ