Fake News - Distorting Reality

Campaign idea

FAKE NEWS – DISTORTING REALITY Fake News is a very topical issue threatening a large part of society. Thus the O2 Foundation has become a partner to the Best Book about Fake News, which it has sent to the most vulnerable groups. Quite untraditionally, it used an absolutely common media In order to draw attention to the danger of the phenomenon, while also making it known that it cooperated on the book.

Brand name: O2 Foundation
Advertiser / client: O2 Czech Republic
Product / service: The Best Book about Fake News
Campaign name: O2 Foundation - Fake News
Agency network: INDEPENDENT AGENCY
Agency: Oliver Marketing, Prague
Production company: Oliver Marketing s.r.o/O2 Czech republic (O2 Foundation)
Web address: https://nadaceo2.cz/novinky/1-kup-1-daruj
Executive creative director: Ondřej Klíma
Creative director: Ondřej Klíma
Art director: Rastislav Chorvát
Copywriter: Michaela Žemlová
Account director (agency): Petr Bejšovec
Client account director: David Daneš
Managing director: Dagmar Mikšíková