Troy's Story

Campaign idea

Turkey’s most reputable fuel brand Opet had started a reconstruction and restoration operation in one of the oldest ancient cities in the country, Troy. So we found the Last Trojans who go on about their lives as Anatolian Villagers in the lands that homed hundreds of civilizations over 6000 years, and shot a documentary with them. We integrated the brand’s projects in this interesting and local content. We scored over 10 million views and with our efforts, the tourist rate in the region rose by over 100%.

Brand name: Opet
Advertiser / client: Ayşenur Aydın, Gökçin Mert, Duygu Çakır, Tümay Ergezen, Fehime Hacıbıyıkoğlu, Öznur Akgül Baykal
Product / service: Fuel-oil
Campaign name: Troy's Story
Agency network: INDEPENDENT AGENCY
Agency: Pure / Istanbul
Additional company: Ingage Media / People Initiative
Web address: https://anlattroya.com/
Creative director: Öncü Doğu Gürsoy
Art director: Elvin Tür
Copywriter: Hazar Uyar, Şekip Can Kocabıyık, Onuralp Acar
Designer: Murat Çelik
Account director (agency): Ceyda Şimşek
Client account director: Deniz Arslan
Media director: İrem Uçar, Can Güngör
Illustrator: Murat Çelik
Director: İlker Canıkligil
Music: Caner Karamukluoğlu
Agency producer: Deniz Arslan
Digital strategist: Sera Aktüre
Additional company: Social Media Group Head: Selin Aygün Social Media Supervisor: Ozan Öğretici Animation: Semih Ünal Video Animation: Berkay Yadigar, Deniz Kutay Keskin Production Assistans: Pelin Çavuşoğlu, Ufuk Çakmak, Onuralp Acar CTO: Uğur İşbul Development: Didem Üstünol, Serkut Alp Karan, Uğur Çelenk, Fatih Korkmaz