Get Into The Snow Globe

Campaign idea

On December 2, 2018, in the capital of Eastern Poland, we opened a giant Snow Globe. A toy-shaped structure was a powerful symbol of perfect winter. A kind of winter that we used to have in our country – full of snow, joyous, spent outdoors. Well, we don’t have this kind of winter anymore. The streets in December are empty – when they should be filled with people looking forward to the holidays. By building our Globe, we changed that. For a time, the city gained a new landmark. People came in thousands to admire the structure - and were drawn inside to feel the wonder of winter once again.

Brand name: McDonald's
Advertiser / client: McDonald's Poland
Product / service: McDonald's
Campaign name: Get Into The Snow Globe
Agency network: DDB WORLDWIDE
Agency: DDB Warsaw
Production company: Papaya Films
Creative director: Zuzanna Duchniewska-Sobczak, Maciej Waligóra
Art director: Izabela Wit
Copywriter: Jan Miroslaw
Strategic planner / strategist: Malgorzata Majcher, Anna Lyszczek-Majewska
Film production: Tomek Kulesza
Agency producer: Katarzyna Seyfried
Additional company: Project Manger: Agata Pietruch