Butterflies in your stomach

Creative idea

When looking at the map of Europe we discovered something interesting: the outline of Slovenia’s border resembles a butterfly! A butterfly is a symbol of the indescribable feeling of love. A mixture of emotions: excitement, adrenaline, euphoria and calmness at the same time. This unique mixture is often referred to as the feeling of butterflies in ones stomach. A similar feeling can surface when discovering new places, cultures and masterpieces. the colors used in our posters are inspired by the elements of Slovenian flag. The layout of the poster can be used to develop a wider campaign showing more of Slovenia’s beautiful destinations and cultural heritage. Sources other than the STB library: a photo of the Kofetarica painting was downloaded from the National Gallery of Slovenia's website

Agency: LiquidThread, Warsaw
Authors: Anna Ziemkiewicz, Kinga Bednarska