It's a match

Entry code: YDC016GD23
Agency: Saatchi & Saatchi, Skopje
Group: YDC

Creative idea

It's a Match Swipe right to find your perfect match! In today's fast-paced world, dating apps have revolutionized the way we meet. The idea is to use the well known apps and put the Slovenian cultural heritage in their frames, making them more attractive for everyone. For this idea we will use series of 3 posters. The design is easily applicable and can be adapted for each type of masterpiece and the design will work for all social media platforms. Mobile activation: As additional activation we can put the Slovenian most popular artworks on the most popular dating apps (Tinder, Bumble, Hinge). The idea is to create real dating profiles with correct information and location of the masterpieces. Additionally they can be connected with A.I. chatbots that will talk with people and invite them for dates in museums, national galleries and inform them about Slovenian culture.

Agency: Saatchi & Saatchi, Skopje
Authors: Iva Jovanova; Martin Miljev


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