Left on SEEN

Creative idea

Insight: Few experiences are as frustrating as being ignored and “left on seen' when sending messages. However, when it comes to a country, being 'left on seen' is a delightful discovery, as it allows you to uncover its natural beauty. Idea: We aim to transform the negative connotation of 'left on seen' into a positive one. Execution: Our visual approach uses minimalistic design, focusing only on essential elements. We feature photographs from various picturesque locations in Slovenia sent within a chat message that has been 'left on seen'. Furthermore, these images show mesmerized individuals gazing at these magnificent landmarks, reinforcing the concept of 'left on seen.'

Agency: Istropolitana Ogilvy, Slovakia
Authors: Patrícia Al-Hadi, Katarína Sopková,