SHOWCASE
Ultimate proof of love
Entry code: YDC026GD24
Agency: SHIFT, Ljubljana
Group: YDC
Creative idea
What’s the ultimate proof of love? Getting your lover’s name tattooed, of course. But then, life happens. Love fizzles, and you’re left crossing out that tattoo like a bad to-do list. Yet, not all love is fleeting—some names are worth keeping forever. Enter Slovenia: the only country with 'love' baked right into its name. Small but mighty, it’ll leave a permanent mark—on your heart, and maybe even your skin—if you're bold enough to cross its borders.
Agency: SHIFT, Ljubljana
Authors: Sara Grmek, Andraž Grulja
