Set the date date and meet Slovenia

Creative idea

When you research travelling to Slovenia, you come across a huge variety of wonderful photos of old palaces full of history, lakes that look like mirrors, and idyllic landscapes. However, Slovenia has so much more to offer. There's a whole culture of art and an under-explored legacy of masterpieces that have been waiting to be visited for years. And the truth is that masterpieces shouldn't wait for visits, because they are iconic. IDEA Don't keep Slovenia waiting Set the date and meet this masterpiece. In Slovenia we feel the fusion of ancient and modern art, which reflects the country's history of transformation, perfectly representing its essence today. The aim of these three posters is to represent the art that is lived in Slovenia, giving a touch of modernity to a classic, just as Slovenia is today. This is an idea that could go much further and has the elasticity and capacity to be extended into more poster series. The next step could be to create a series of posters with famous sculptures, then street art, then installations, and so on. But for now, we've chosen to highlight these three classic masterpieces first, because we believe they must be looking forward to finally having a new date. * The images used were acquired from the Alamy image bank.

Agency: Dentsu Creative Portugal
Authors: Madalena Montellano & Joana Antunes