Slovenia. Stories to envy.

Creative idea

In this day and age, whilst we all know what it means to be an ‘influencer’, not everyone recognises the deeper feeling behind it. To influence, first, we need to be envied; whether it’s doing something mysterious, interesting, or just damn right different, we all have the ability to make our friends and followers envious of the experiences we’re having. Nowadays, no matter what we do, our online influence is all about making people want to be with us, catch up to us, or just outright be us. Welcome the role of social media, the place of online envy; whether it’s trying to actively catch a certain someone’s eye or accidentally scrolling onto idyllic pics from your best friend’s holiday, even the simplest of stories can convey the greatest of envy. We’ve tapped into this insight to showcase Slovenia as the home of rich cultural experiences, both ancient and contemporary. Whether it’s visiting an iconic museum, taking a hike up one of Europe’s great mountains or even spending a few hours in that picturesque exhibition, Slovenia will leave you with many stories – both digital and verbal – to share with your friends and family. In Slovenia, we really do believe that there’s something for everyone to see and share. No, this isn’t just a way of quickly sharing Slovenia online, this is a way to encourage the world to gather new experiences and create that next mysterious, interesting, or just damn right different story. Slovenia. Stories to Envy.

Agency: BBDO Düsseldorf
Authors: Oscar Ingrassia, Hande Matban