”TAKE IT SLO (W) AND GO WITH THE FLOW ”

Creative idea

INSIGHT: Today's community desires to be perpetually faster, efficient and forevermore productive in all things, often forgetting about the importance of rest and indulging in life energy feeding situations. SOLUTION: Campaign idea is accomplished through rudimentary typographic form which, in a simple way, invites people to rest and enjoy the experience of Slovenia as a country with a vast wealth of clean and healthy waters. In its communication form, Slovenia is further emphasized by the use of the abbreviation 'SLO' in the word 'SLOW', while at the same time the word “FLOW” highlights the natural richness of waters.

Agency: 404 AGENCY, Zagreb
Authors: Fran Mubrin