#nofilter

Creative idea

When you travel and take a great photo you are proud to put #nofilter because nature is untouched, but in Slovenia there is one more link to #nofilter and it is about drinking water. Here you can drink water directly from the lakes, rivers and streams, without filtering it and nowadays that is a rare thing all over the world. Except that, the pictures you take in Slovenian nature won’t need any filters too, it’s beautiful the way it is.

Agency: Imago reklamna agencija, Zagreb
Authors: Ana Pogačić, Iva Pemper