Love at first sightseeing

Creative idea

Slovenia is one of Europe’s most beautiful countries, where every place—famous or unknown—invites you to fall in love with its natural beauty. Building on this fact, this series of visuals is based on two additional insights: First, many people don’t believe in “love at first sight.” Second, today, the first “sightseeing” of a country’s beauties happens online. The visuals respond to these insights by showcasing real heart-shaped spots in Slovenia’s landscape, visible on Google Maps. These unique shapes spark curiosity—Are they really there? The QR codes carry the answers, guiding viewers to these locations, allowing them to see them with their own eyes. Once they’ve uncovered these curiosities, they can explore deeper into Slovenia’s map, not only finding stunning natural treasures but also discovering Slovenia's amazing restaurants, museums, galleries, and other places worth visiting. And after exploring these wonders, they may just start believing in love at first sight. Who knows, that digital spark might just turn into a real-life adventure in Slovenia.

Agency: This is Locco, Bratislava
Authors: Romana Kádeková, Dominik Mičuda