Any Resemblance Is Purely Coincidential

Creative idea

Some masterpieces have more visitors than others. And yet, sometimes they're so similar. If visitors and tourists knew about them, they might be more likely to choose the ones that don't attract such large crowds or have more interesting history. Slovenia has such cultural monuments and thus we want to highlight them in our creative concept.

Agency: Leo Burnett Prague
Authors: Kryštof Volf & Gabriela Hýžová