Art vs. lovers

Creative idea

In 2023, human connections tend to be less and less satisfying and real. Social media and streaming platforms are a big part of the problem. People are literally running away from people because they found other interesting things to do, or because they had miserable interactions on first dates, that left them unsatisfied or just sad. Unlike dating a real person, dating art and masterpieces can never disappoint you on a first interaction. Art has many things to offer – places to explore, civilisations to discover, and even surprises on the way. To make young people discover art, we promote dates with masterpieces, monuments of even movies, by showing how can a date with art can benefit you. We took parts of real dates and relatable insights and put them in a series of posters. We propose a series of posters that show you the benefits of dating art, instead of dating people. We will portray relatable day-to-day insights from dates, with beautiful art from Slovenia. In the posters you can spot Franc Kavčič’s painting, Ifigenija pri Tavrijcih, even Ljubljana's dragon Ljubo, and also a man in a cinema, maybe watching Granny’s sexual life.

Agency: v8 Bucharest
Authors: Andreea Siran and Adriana Paulica