Made with love.

Creative idea

Poster Design Explanation for Are You in Love? You Will Be When You Visit Slovenia. This series of posters, created for the I Feel Slovenia campaign, reflects our love for Slovenia and aims to showcase the country’s rich experiences. Each poster asks, “Are you in love?”—inviting viewers to fall in love with Slovenia’s diverse offerings, whether through it's culinary delights or breathtaking landscapes. Culinary Experiences Poster The first poster focuses on Slovenia’s culinary experiences, highlighting the country’s delicious local cuisine. At the heart of the design is a heart-shaped collage of images showcasing iconic dishes, local markets, and traditional food festivals. Surrounding the collage are playful, hand-drawn illustrations of Slovenian food, such as 'potica', Slovenian wines and over- mura moving cake. The green background represents the 'I Feel Slovenia' brand’s identity and enhances the natural connection between Slovenia’s food culture and its pristine environment. To make the poster even more engaging, we proposed an innovative sensory element—a fragrance that smells like traditional Slovenian food, such as freshly baked potica or local herbs. This idea aims to create a multisensory experience, helping viewers connect emotionally and more deeply with Slovenia’s culinary heritage. Nature and Places Poster The second poster showcases Slovenia’s beautiful nature and places. The heart-shaped collage here features Slovenia’s iconic landscapes, from the serene lakes and mountains to its coastal towns and vineyards. The vibrant imagery invites viewers to explore Slovenia’s stunning natural beauty. Both posters use a QR code to drive interaction, inviting viewers to explore Slovenia’s unique experiences online. This feature encourages a deeper connection and allows viewers to learn more about the country’s offerings at their own pace. Conclusion Together, these two posters create a compelling and emotional narrative, inviting viewers to fall in love with Slovenia’s culinary delights and natural beauty. The adaptable design, engaging visuals, and innovative sensory elements make these posters more than just promotional materials—they are an invitation to experience Slovenia in a truly unique and memorable way.

Agency: Students from Ljubljana
Authors: Katrin Kostanjšek and Mojca Krivec