Date with no strings attached

Creative idea

Due to its history, Slovenia, like Romania, is fairly conservative in terms of how it views the world. And this goes with dates too. Society tells people that they have to date a small number of people, just to meet the one that they can marry, have kids with, and build a home with. On the other hand, art is this amazing endless exploration with no strings attached. You don’t have to get into a long-term relationship with it or even in a marriage, you can only visit it when your soul and body tell you to. Like a friend with benefits. We explore this no-string-attached-to-art to art relationship’s benefits in a series of posters in which we show people who run away from what society tells them to do and embrace their true love for art. To draw attention, we exemplified the concept with a bride, that runs away from her wedding day, on art’s embracing hands, at the museum.

Agency: v8 Bucharest
Authors: Andreea Siran and Adriana Paulica