Moja dežela

Creative idea

The posters under the name 'Moja dežela' (My Country) are a tribute to the well-known tourism promotion campaign 'Slovenija, moja dežela,' (Slovenia, My Country,) which was created between 1983 and 1988. Everyone living in Slovenia is familiar with the logo featuring the word 'Slovenia' and the linden leaf, which was created 40 years ago and can still be found in many homes today on various promotional materials, kept by parents and grandparents. The campaign had a simple communication style, and with straightforward creativity in the promotional film featuring the word 'Drobrodšli' (Welcome), it attracted tourists to the destination. In the renewed version of this iconic graphic design, we replaced the word 'Dobrodošli' (Welcome) with a globally recognized word 'Ljubezen' (Love), one that we cannot write 'Slovenia' without. In the other version, we highlighted the word 'Slovenia' in various languages, where the spelling still retains the word 'love.'

Agency: The Other d.o.o.
Authors: Diana Gajić, Alenka Mivšek