Save your love for Slovenia

Creative idea

There are so many choices when it comes to travel, and for most travellers, Slovenia isn’t top of mind. It is common for people to say ‘Oh I love Italy’ – but we’re telling you to Save Your Love for Slovenia, because you won’t be disappointed. And we highlight the infinity of places to love via the google maps list feature. If you save all those places on your google map – like we all do these days – the map will simply be made of hearts. However, the idea goes beyond visually expressing the incredible amount of places people love in Slovenia. To make it easier for travellers to discover the country, we suggest packing all the attractions listed on www.slovenia.info into a google map ‘list of places’ so everybody can instantly save the list on their phones by scanning the QR code. In the future, the Slovenian Tourist Board can also host on their website the shared lists that individual travellers have made of the places they loved – so the love for Slovenia grows with every list shared.

Agency: VML, Prague
Authors: Olga Ricart, Oyku Aydin