Slovenia's the match for you.

Creative idea

Welcome to 'Slovenia's the match for you,' where you can embark on a romantic 'date with a masterpiece.' We present Slovenia's cultural treasures as enchanting dating profiles, common tools of the millennial and Gen-Z generations when wanting to connect with new people and environs. Such profiles allow intimate connections between potential tourists and cultural gems, much like the magic of falling in love. Imagine Slovenia's cultural treasures as unique individuals with captivating stories and personalities, waiting to sweep you off your feet. Our format empowers you to engage with our campaign, allowing you to picture yourself tapping right on attractions that resonate with your heart's desires. This sparks curiosity and enables you to create a Slovenian love story uniquely your own. Our campaign's shareable nature and ability to be adapted to OOH and social media ensures it reaches a wider audience, turning you into an advocate for these cultural treasures and the extraordinary experiences they offer. No matter your age, background, or interests, our campaign caters to a diverse range of hearts seeking love and adventure. ‘Slovenia's the match for you’ invites you to experience the love and passion of a 'date with a masterpiece.' It's more than tourism; it's the start of a romance with Slovenia's enchanting cultural treasures. Whether you're a history romantic drawn to Bled Castle, an enthusiast of folklore charmed by Kurentovanje, or an admirer of architecture captivated by the Dragon Bridge, Slovenia promises a love affair for all.

Agency: BBDO Düsseldorf
Authors: Oscar Ingrassia, Hande Matban