Slovenia at First Sight

Creative idea

Travel isn't about the sights, but about the emotions they evoke. To bring our idea to life, we invited volunteers to experience Slovenia’s iconic locations and captured their reactions. From tranquil boat trips on Lake Bled to the windy peaks of Triglav, we documented their moments against Slovenia’s stunning landscapes. This campaign brings the 'I Feel Slovenia' platform to life by showcasing these moments. With the tagline 'Slovenia at First Sight', we emphasize that Slovenia is not just a destination but an emotional journey that captivates from the very first moment. By sharing these experiences, we invite viewers to see and feel Slovenia through the eyes of those moved by its beauty, highlighting that the essence of travel lies in the lasting impressions it creates.

Agency: Publicis Groupe Hungary, Budapest
Authors: Noémi Fekete (Designer) and Bence Sárközy (Junior Copywriter)