Slovenia in 30 seconds

Creative idea

Slovenia in 30 seconds Everywhere you look—whether it’s the food, the people, the majestic mountains, or even the name itself—love is an inescapable part of this beautiful country. The essence of Slovenia is woven into every experience it offers, creating a place where love is not just a feeling but a way of life. Our goal is to show people what it feels like to be surrounded by this love, to immerse them in the warmth and beauty that Slovenia radiates. To achieve this, we employ the captivating technique of the afterimage effect combined with the 'look at the dot' exercise. This optical illusion allows viewers to glimpse what it feels like to be in Slovenia. Participants are asked to focus on the red center of Slovenia's essence for 30 seconds. As they stare, they become immersed in the country's vibrant energy and spirit. When they look away, a stunning afterimage appears, creating a visual representation of the love that envelops Slovenia. It’s a fleeting but powerful experience, evoking the same sense of wonder and warmth that one feels when actually visiting the country. This brief encounter with Slovenia's 'afterimage' is a reminder that love is everywhere—etched into every corner of this land. But this is just a taste; the true experience lies in visiting and seeing it firsthand. To take this experience further, we provide opportunities across various platforms for people to get to know Slovenia more deeply. In the digital format, the experience begins with a 30-second timer. During this short interval, the viewer is primed for the afterimage exercise. Once the timer ends, we automatically showcase Slovenia's exciting and diverse attractions and culture. Through stunning visuals and engaging narratives, we highlight the country's breathtaking landscapes, rich cultural heritage, and vibrant communities, all underscored by the theme of love. This digital journey gives a glimpse into what makes Slovenia unique, fostering a deeper connection with the viewer. For our out-of-home format, we utilize a more interactive approach by incorporating QR codes. When people come across our outdoor advertisements, they can scan the QR code to bring the experience directly to their phones. This scan reveals images of Slovenia that, like the afterimage exercise, are dominated by love. The QR code serves as a gateway, instantly transporting them to a digital realm filled with Slovenia's beauty and warmth. It’s an invitation to explore further, offering a personal and mobile-friendly experience that they can engage with anytime and anywhere. Once people have experienced the love of Slovenia through these platforms, we ensure that the journey doesn't end with the afterimage but extends into a lasting desire to experience the real “love”.

Agency: Mediator Group, Budapest
Authors: Tamás Orovecz, Péter Beneda