Turn on the love between generations

Creative idea

Our world is rapidly evolving. Due to the technology and design evolution, as well as musical diversification, the generation gap is widening every day. But in a country as Slovenia, things should be different, as it represents the perfect playground where generations can meet in the middle and date different masterpieces together, without being separated by beliefs, tastes, and preferences. Truth be told, Slovenia is a middle ground - a country of endless possibilities that appease every generation. Visiting it is a conversation starter between generations, a tamer of differences. And in order to showcase that, we’ll make world meet. We created a series of 2 – 3 posters through which we brought together both worlds in the same visuals, as we wanted to highlight that there can be a bridge between preferences, perceptions, and experiences. To draw attention, in the first visual we combined the famous 'Women drinking coffee' painting with graffiti elements, as we also merged in the second visual the ancient dragon symbol with gaming. The stencil approach was chosen as the main graphic technique due to its recognition of going viral and being easily decoded by both worlds. In addition, our idea is to turn prints into real stencils that become street invitations to a date with a Masterpiece.

Agency: v8 Bucharest
Authors: Ana Dică and Georgiana Bădălău