sLOVEnia. Feel loved. Fall in love.

Creative idea

CREATIVE SOLUTION When we think of love, our minds often jump to passion, intense emotions, and the fluttering sensation of butterflies in our stomachs. Yet, to truly fall in love, we need something more than the initial fiery spark or a grand romantic gesture; love is often found in the smallest, most unassuming acts of kindness. Consider the warmth you feel from a simple text message that conveys care and affection—'Text me when you get home', 'Did you eat today?' or 'This made me think of you.' This essence of love—subtle, genuine, and deeply caring—is beautifully captured in 'SLOVEnia. Feel loved. Fall in love.', a series of posters that reveals how this small but enchanting country embraces all who visit – from those who are keen on traveling and exploring to those who search for something special and unique. Slovenia is not just a place; it's an experience that caters to our fundamental human need to feel cherished and looked after. Here, love is woven into every detail, waiting to be discovered by those who take the time to look. Our slogan, Feel Loved. Fall in Love., encapsulates this idea. When you visit Slovenia, a country that makes you feel loved, you can't help but fall in love with it. After all, love isn’t just an emotion here; it’s a way of life. And it’s no coincidence that you can’t spell Slovenia without “love.” We promise—once you experience Slovenia, you’ll love it too. DESIGN ELEMENTS To bring this concept to life, we designed a series of three posters that visually embody the warmth and care Slovenia extends to every visitor. Rather than using a conventional messaging app design, we drew inspiration from Slovenia’s stunning landscapes, seamlessly integrating text bubbles into natural elements. In the first poster, the message celebrates the visitor’s accomplishment of reaching the summit of Slovenia’s highest peak, Triglav, showing pride in their achievement. The second poster, nestled among the ancient stalagmites of Postojna Cave, offers a thoughtful reminder to bring a sweater—showing Slovenia’s care for visitors as they explore its wonders. The final poster satisfies a more primal need, with the text message woven into the exquisite dishes of Michelin-starred restaurant Hiša Denko, ensuring visitors feel cared for in terms of both comfort and cuisine. Each poster positions the central message prominently, drawing immediate attention, while the intricate fonts emphasize the delicate and thoughtful nature of Slovenia’s hospitality. Pops of green, blue, and purple colors infuse the design with vibrancy, reflecting the brand identity of I FEEL SLOVENIA and breathing life into the visuals. The imagery not only highlights Slovenia’s natural beauty and cultural richness but also invites viewers to explore every detail—whether it’s tracing the rugged mountain peaks, marveling at the intricate formations of stalagmites, or imagining the flavors of Slovenia’s world-class cuisine. Together, these visuals offer a glimpse into Slovenia’s heart, inviting everyone to feel its love and ultimately fall in love with the country.

Agency: Pristop d.o.o.
Authors: Polina Shkolnikova, Sara Strajnar