The Lover

Creative idea

Asking people to fall in love with a new country can be tough when their hearts already belong to their homeland. But what if Slovenia became a lover instead, an alluring escape that doesn’t ask for exclusive devotion but offers an irresistible affair? Slovenia could be that secret lover, inviting visitors to indulge in a passionate escapade filled with hidden treasures. That's how we came up with the idea of Slovenia messaging us as a secret lover would, using a playful tone and an unconventional layout to deliver our message.

Agency: Publicis Groupe Hungary, Budapest
Authors: Noémi Fekete (Designer) and Bence Sárközy (Junior Copywriter)