Wine and Dine in Slovenia

Creative idea

In Slovenia, love is more than a feeling—it’s an experience that starts with the taste buds and warms the heart. Our campaign, 'Wine and Dine in Slovenia,' invites you to savor the essence of this enchanting land where every moment is seasoned with affection. Imagine indulging in the iconic Bledska kremšnita, a dessert that’s as much about love as it is about flavor. With a playful nod to the phrase “Baked with love in slOVENia,” we celebrate how Slovenia’s culinary delights are crafted with care and passion, turning every bite into a heartfelt embrace. Also, we can open new thinking about how you can spell Slovenia...In Slovenia, we spell love with an OVEN—where every dish bakes two for love, keeping warmth and affection ready to be served for special moments and cherished people. Complementing this sweetness is the elegance of Slovenian wine. Our wine poster echoes the sentiment that wine, like love, is an art form—complex, enriching, and deeply satisfying. “Wine and love are both aged to perfection,” it says, underscoring how Slovenia’s viticultural treasures enhance every romantic moment. Tourism in Slovenia is a gateway to experiencing these intimate flavors. It’s about more than visiting a destination; it’s about immersing yourself in a culture where every dish, every glass of wine, and every breathtaking view tells a story of connection and affection. In Slovenia, the path to love is paved with gourmet pleasures and unforgettable experiences—because here, you truly can’t spell Slovenia without LOVE.

Agency: Saatchi & Saatchi
Authors: Iva Jovanova, Martin Miljev