Mamma Beer

Campaign idea

For women with breast cancer undergoing chemotherapy, proper nutrition is vital. But the treatment makes them sick and changes their taste perception, which makes eating really hard. That’s why Mamma HELP, an organisation formed by breast cancer survivors, created Mamma Beer — The First Beer For Women With Breast Cancer. It’s packed with important nutrients that give patients strength during their treatment, is alcohol free and most importantly, its sweeter taste has been finetuned to offset the negative effects of chemo.

Brand name: MAMMA HELP
Advertiser / client: MAMMA HELP
Product / service: Mamma Beer
Campaign name: Mamma Beer
Agency network: VML
Agency: Y&R Prague
Additional company: Y&R Prague
Executive creative director: Tereza Sverakova, Dora Pruzincova
Creative director: Marco Antonio do Nascimento
Art director: Josef Janac, Marcos Siqueira
Copywriter: Iva Psenickova, Dusan Koutsky
Designer: Neil Johnston, Zuzana Marhefkova
Managing director: Tomas Dvorak
Director: Artem Leontev
Agency producer: Martina Teuchnerova
Digital strategist: Jaroslav Horvath
Additional company: Regional Chief Creative Officer: Jaime Mandelbaum