The Accessibility Project

Campaign idea

We’re all doing more and more shopping online, but what if your ability to see or navigate a page is affected by a visual, hearing or mobile disability?   The Accessibility Project- Making e-commerce content accessible to all.   There are a lot of written rules and guides to make the digital space accessible to everyone, but they are dry, seen as hard to implement and a compromise on design.    The Accessibility project created a free open source design template that designers and developers could download for free, to create product pages for any brand- helping make shopping online easier for everyone.

Brand name: Ambi Pur
Advertiser / client: Procter & Gamble
Product / service: Air Freshener
Campaign name: The Accessibility Project
Agency network: PUBLICIS
Agency: Saatchi & Saatchi IS Poland
Additional company: Saatchi & Saatchi IS Poland
Web address: https://github.com/AccessibilityProject/
Executive creative director: Kamil Majewski
Creative director: Patrycja Lukjanow
Designer: eCommerce Design Director: Rafał Bauer, Design: gata Strug, Sebastian Łuba, Fabiola Nawrocka, Katarzyna Kruszewska, Rafał Bauer
Client account director: Gergely Tóth
Director of photography: Kajetan Kasprowicz
Additional company: eCommerce Design Director: Rafał Bauer Client Service: Ewa Kociumbas, Agata Zaczkowska Development: Joanna Hornung, Michał Duda Case Film Production: Andrzej Lasocki, Michał Mierzejewski, Łukasz Cuprzyński