Over the Horizon. Olympic fire

Campaign idea

This project was a reaction to events around Winter Olympic Games 2018. The World Anti-Doping Agency’s investigation of the Russian doping scandal put participation of Russian athletes in the Olympics under the question. When the threat of dismissal of the national team became real there was a split in Russian society: whether to go to the Olympics and to broadcast it in Russia or maybe it’s better to organize own, alternative Olympics. Samsung decided to remind the key principle of the Olympics - it should unite people. A documentary about one Olympic torchbearer was placed in Samsung Youtube channel.

Brand name: Samsung
Advertiser / client: Samsung Mobile Russia
Product / service: Samsung smartphone
Campaign name: Over the Horizon. Olympic fire
Agency network: Cheil Worldwide
Agency: Cheil Worldwide Russia
Additional company: Red Pepper Film
Production company: Red Pepper Film
Web address: https://youtu.be/kF7Y936QNZE
Creative director: Mitya Yusov
Art director: Evgenia Balabanova
Copywriter: Dmitry Shagov
Account director (agency): Galina Nurmetova
Managing director: Kangji Kim
Strategic planner / strategist: Alexey Gorshkov
Director: Ivan Sosnin
Agency producer: Lana Lee
Digital creative: Eldar Bikkinin
Additional company: Cheil Strategic Alliances Director: Ekaterina Smygina Samsung Mobile Russia: Svetlana Millina; Elena Podolskaya; Ekaterina Pribytkovskaya