Food for life

Campaign idea

Our goal was to increase the donations for Food for Life Foundation because civil organizations in Hungary have a tough time. Since we can see lot of food related contents in social media we thought it would be the best to drive people to donate through recipe videos. The videos were not only meant to show there were people who do not get to eat every day but to also show the food the foundation provides every day. We brought this idea to mindmegette.hu, gastro portal. The meals were given special names and at the end of each video the finished meals were handed to a person in need.

Brand name: Food for life foundation
Advertiser / client: International Society for Krishna Consciousness
Product / service: Food deliver
Campaign name: Food for Life recipe videos
Agency network: INDEPENDENT AGENCY
Agency: Mediator Budapest
Additional company: Mediator Group Kft
Creative director: Szabolcs Tárkányi
Art director: Zoltán Barát
Copywriter: Daniel Barabás
Account director (agency): Nóra Kienzl Renáta Garai
Client account director: Annamária Stefanics
Media director: Judit Török
Managing director: László Biró
Strategic planner / strategist: Bence Dankó