One Logo

Campaign idea

Religious differences are still at the root of many conflicts around the world. The Interreligious Council in Bosnia and Herzegovina wanted to unite Muslims and Christians and spread the message of peace. We created a symbol that not only brought the two religions closer, but tied both communities together with a thread of peace. The ONE symbol was designed to represent the ONE book, a book that puts the teachings of both the Bible and the Quran next to each other to show how similar they are.

Brand name: The One
Advertiser / client: Inter-religious Council in Bosnia and Herzegovina
Product / service: Public services
Campaign name: The One
Agency network: VML
Agency: New Moment New Ideas Company Belgrade
Additional company: Y&R Dubai
Web address: https://www.onebookforpeace.org
Executive creative director: Kalpesh Patankar
Creative director: Ana Sutic, Veljko Golubovic
Art director: Kapil Bhimekar, Igor Milovanovic, Kalpesh Patankar
Copywriter: Sambhav Khandelwal
Designer: Ryan Atkinson
Account director (agency): Marija Bajic
Client account director: Jasmina Nikolic
Media director: Vladan Andjelkovic
Managing director: Zarko Sakan, Dragan Rujevic
Pr director: Branka Conic, Masa Vuckovic
Film production: Prabhilash Purushothaman
Agency producer: Aleksandar Krstic
Digital production: Goran Rudinac, Milos Janjic, Milan Opsenica
Digital strategist: Aneta Nedimovic
Additional company: Lazar Sakan Mirnes Kovac Muhamed Fazlovic Pavle Mijovic