Love Errors

Entry code: Z14007GD19Agency: Direct Media KRES SofiaAdvertiser / client: Bulgarian Fund for Women
Group: Z Social Good, Z14 Non-profit social good

Campaign idea

Every third woman in Bulgaria is a victim of abuse. There is a massive escalation of female murders in recent months. While other European countries take action against domestic violence, in Bulgaria, nothing seems to be changing. Prevention is the most important weapon against this pressing problem. That is why we have developed Love Errors in social media and outdoors. It challenges disempowering patterns of thought which hold young women captive to abusive relationships and keeps them aware. In three months, Love Errors reached more than 2 186 000 people and provoked a serious discussion in media and social platforms.

  • Brand name: BGFundForWomen
  • Advertiser / client: Bulgarian Fund for Women
  • Product / service: Prevention campaign against gender-based violence
  • Campaign name: Love Errors: Prevention campaign against gender-based violence
  • Agency network: INDEPENDENT AGENCY
  • Agency: Direct Media KRES Sofia
  • Web address: http://loveerrors.bg/
  • Executive creative director: Stanislava Ivkova
  • Copywriter: Stanislava Ivkova
  • Designer: Maria Cheshmedzhieva
  • Account director (agency): Velislava Simova
  • Strategic planner / strategist: Tanya Ivanova
  • Illustrator: Maria Cheshmedzhieva
  • Film production: Martin Stefanov
  • Post production: Martin Stefanov
  • Digital production: Martin Stefanov
  • Digital strategist: Tanya Ivanova