SHOWCASE

Love Errors

Entry code: Z14007GD19
Agency: Direct Media KRES Sofia
Advertiser / client: Bulgarian Fund for Women
Group:

Campaign idea

Every third woman in Bulgaria is a victim of abuse. There is a massive escalation of female murders in recent months. While other European countries take action against domestic violence, in Bulgaria, nothing seems to be changing. Prevention is the most important weapon against this pressing problem. That is why we have developed Love Errors in social media and outdoors. It challenges disempowering patterns of thought which hold young women captive to abusive relationships and keeps them aware. In three months, Love Errors reached more than 2 186 000 people and provoked a serious discussion in media and social platforms.

Brand name: BGFundForWomen
Advertiser / client: Bulgarian Fund for Women
Product / service: Prevention campaign against gender-based violence
Campaign name: Love Errors: Prevention campaign against gender-based violence
Agency network: INDEPENDENT AGENCY
Agency: Direct Media KRES Sofia
Web address: http://loveerrors.bg/
Executive creative director: Stanislava Ivkova
Copywriter: Stanislava Ivkova
Designer: Maria Cheshmedzhieva
Account director (agency): Velislava Simova
Strategic planner / strategist: Tanya Ivanova
Illustrator: Maria Cheshmedzhieva
Film production: Martin Stefanov
Post production: Martin Stefanov
Digital production: Martin Stefanov
Digital strategist: Tanya Ivanova

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