EarthApp

Campaign idea

Nobody cares about ecological issues until he sees touchable effect. To reach the goal we used a choice the hype around the FaceApp – popular app, which ages the user's face. We made a series of Instagram carousels on Greenpeace profile that show how beautiful places on the planet are going to look if we do nothing about climate change today.

Brand name: Greenpeace Russia
Advertiser / client: Greenpeace Russia
Product / service: Social Campaign
Campaign name: EarthApp
Agency network: ISOBAR
Agency: Isobar Moscow
Creative director: Andrey Donov
Art director: Egor Antukhov
Designer: Andrey Tron
Additional company: Diana Volkova, creator Anastasia Zaramenskaya, creative group head