#DoneOnPeriod

Campaign idea

Romania, currently holding the Presidency of the EU Council, is unfortunately a country where gender discrimination still persists. The simple assumption that a woman is on her period is used as an insult. #DoneOnPeriod is a crowdsourced campaign that celebrates all the small and big achievements done by women while on their period. We launched the hashtag with the support of several Romanian personalities, who revealed that they were on their period when they succeeded in something important in their life. They engaged their audiences in sharing their #doneonperiod stories and soon the idea spread across Romania and abroad.

Brand name: European Women Alliance / EWA
Advertiser / client: European Women Alliance / EWA
Product / service: Social campaign
Campaign name: #DoneOnPeriod
Agency network: PUBLICIS
Agency: Publicis Romania
Production company: Saga Film
Web address: http://europeanwomenalliance.eu
Executive creative director: Silviu Nedelschi
Creative director: Jorg Riommi
Art director: Cristian Anton
Copywriter: Albertina Coacci, Ruxandra Drilea
Pr director: Monica Munteanu, Andreea Grigorean
Agency producer: Camelia Efrimov
Post production: Animotion
Digital strategist: Alexandra Caciur