#whatthefluffchallenge

Campaign idea

Whatthefluffchallenge, the most famous pet videos. We're surprised to the dogs that are surprised by the disappearance of their owners. Like the videos millions of times and shared them to make everyone see.  What we can not see was that an average of 3,000 dog owners per year disappear like this and contrary what happens in videos they never appear again.   However a video prepared just as an ordinary post for Haytap did something that the others could never done before. Haytap expressed the disappointment that the dogs go through with a sad ending. This unexpected surprise brought a new perspective to the challenges.

Brand name: HAYTAP
Advertiser / client: HAYTAP
Product / service: Animal Rights Federation
Campaign name: #whatthefluffchallenge
Agency network: TBWA WORLDWIDE
Agency: TBWA\İstanbul
Additional company: HAYTAP
Executive creative director: İlkay Gürpınar, Volkan Karakaşoğlu
Art director: Fatih Yılmaz
Copywriter: Eser Yazıcı, Cem Yolal
Account director (agency): Ömer Üstündağ, Sıla Ezgi Avcı
Client account director: Ahmet Kemal Şenpolat, Alev Şengül
Film production: JAGUAR PROJECTS
Director: Barış Çorak
Agency producer: Evrim Saraçoğlu, Volkan Alkan