StoryTime

Campaign idea

According to UNICEF, 350.000 Romanian children are left behind with emotional traumas, as their parents work abroad to provide them with a better life. Telekom created a new way to bring parents working abroad and kids left in Romania closer together, through the power of interactive storytelling. Story Time is the first mobile app that allows parents to read real-time animated bedtime stories to their kids, while immersing themselves into them as main characters. The bedtime ritual is reinvented as an engaging experience, bringing together parents and kids at long distance, through a unique mobile bonding experience.

Brand name: Telekom
Advertiser / client: Telekom Romania
Product / service: Mobile app
Campaign name: StoryTime
Agency network: LEO BURNETT
Agency: Leo Burnett Bucharest
Production company: Saga Film production
Web address: https://play.google.com/store/apps/details?id=com.telekom.storytime&gl=RO
Executive creative director: Vasilije Corluka, Ali Bati
Creative director: Adriana Boca
Art director: Silvana Frinculescu
Copywriter: Miruna Potop
Designer: Silvana Frinculescu, Adrian Iota
Account director (agency): Mihai Lucanu, Laura Moisa, Maria Ilea, Mirabela Manea
Client account director: Ruxandra Rau, Stefania Rusu
Media director: Ciprian Postelnicu
Managing director: Diana Alexa
Strategic planner / strategist: Victor Stroe
Pr director: Ada Teslaru
Illustrator: Adrian Iota
Film production: Saga Film production
Director: Ali Bati
Director of photography: Adrian Paduretu
Agency producer: Sorin Deleanu
Post production: Chainsaw Europe, Playtime Post
Post production producer: Viorel Chesaru
Additional company: Alexandru Bogdan - Production house producer Oana Manea, Gabi Basalici - Post Production Supervisor Maria Zaharia, Dragos Apetri - Editor Mihai Isidor - Motion Graphic designer Dan Frinculescu - Collaborator Creative Director CHIEF CREATIVE OFFICER CENTRAL & EASTERN EUROPE: Jorg Riommi