#ElAlemNeDer / #WhatWouldOthersSay

Entry code: Z15026GD19Agency: Tick Tock Boom – İstanbulAdvertiser / client: Zeynep Demirkol, İlke Erdener, Mustafa Baysal, Mert Maviş, Fatih Tozan
Group: Z Social Good, Z15 Profit social good

Campaign idea

We aim to get more women participate in the economy and overcome the obstacles against women’s existence in the business world. With this digital campaign, we set out to firstly encourage women, inspire them and break the “what would others say” prejudice. In our social listening, we detected the most common negative expressions women face in Turkey. We planned to release our film on March 8th International Women’s Day. We reached our message to more than 23 million people by the end of our campaign. We got close to 16 million views; 9 million views were on digital.

  • Brand name: TEB
  • Advertiser / client: Zeynep Demirkol, İlke Erdener, Mustafa Baysal, Mert Maviş, Fatih Tozan
  • Product / service: Finance
  • Campaign name: #ElAlemNeDer / (#WhatWouldOthersSay
  • Agency network: INDEPENDENT AGENCY
  • Agency: Tick Tock Boom – İstanbul
  • Web address: https://www.teb.com.tr/
  • Executive creative director: Gürkan Gürel
  • Art director: Maya Bengü Öztürk
  • Copywriter: Deniz Dündar, Oktay Erdoğan, Ayberk Sözer, Duygu Daşdöğen
  • Designer: Derya Canca, Yunus Çağlayan
  • Account director (agency): Elif Biricik Korcum
  • Client account director: Duygu Daşdöğen
  • Director: Hakan Demir