#ElAlemNeDer / #WhatWouldOthersSay

Šifra: Z15026GD19Agencija: Tick Tock Boom – İstanbulNaročnik komunikacij: Zeynep Demirkol, İlke Erdener, Mustafa Baysal, Mert Maviş, Fatih Tozan
Skupina: Z Social Good, Z15 Profit social good

Ideja kampanje

We aim to get more women participate in the economy and overcome the obstacles against women’s existence in the business world. With this digital campaign, we set out to firstly encourage women, inspire them and break the “what would others say” prejudice. In our social listening, we detected the most common negative expressions women face in Turkey. We planned to release our film on March 8th International Women’s Day. We reached our message to more than 23 million people by the end of our campaign. We got close to 16 million views; 9 million views were on digital.

  • Ime znamke ali podznamke: TEB
  • Naročnik komunikacij: Zeynep Demirkol, İlke Erdener, Mustafa Baysal, Mert Maviş, Fatih Tozan
  • Izdelek / storitev: Finance
  • Ime kampanje: #ElAlemNeDer / (#WhatWouldOthersSay
  • Agencijska mreža: INDEPENDENT AGENCY
  • Agencija: Tick Tock Boom – İstanbul
  • Spletni naslov: https://www.teb.com.tr/
  • Izvršni kreativni direktor: Gürkan Gürel
  • Umetniški direktor: Maya Bengü Öztürk
  • Tekstopisec: Deniz Dündar, Oktay Erdoğan, Ayberk Sözer, Duygu Daşdöğen
  • Oblikovalec: Derya Canca, Yunus Çağlayan
  • Direktor projektov: Elif Biricik Korcum
  • Direktor odnosov z naročniki: Duygu Daşdöğen
  • Režiser: Hakan Demir