Night Caraoke

Campaign idea

Kooperativa, expert in car insurance, created a set of specially-placed radio spots, which forced drivers to sing at night. In selected popular Slovak songs, last chorus was played with no vocals to allow our night drivers to sing it out with gusto. We utilised the cheapest commercial time effectively and targeted drivers at a higher accident risk.

Brand name: Kooperativa
Advertiser / client: Kooperativa
Product / service: Car Insurance
Campaign name: Night Caraoke
Agency network: SAATCHI & SAATCHI
Agency: MUW Saatchi & Saatchi Bratislava
Additional company: MUW Saatchi & Saatchi
Production company: Bean Imagine
Executive creative director: Adam Marčan
Creative director: Adam Marčan
Art director: Adam Marčan
Copywriter: Matúš Kvas
Account director (agency): Anna Dzurjaníková
Client account director: Anna Dzurjaníková
Managing director: Kamil Charvát
Strategic planner / strategist: Kamil Charvát
Director: Stanislav Medar