Carmela Soares

Creative Strategist, Facebook Creative Shop ANZ, Australia

Carmela's career saw her go from Copywriter to Executive Creative Director in agencies like Ogilvy, DDB, JWT, Havas, Isobar and BBDO across Brazil, US, Portugal and Australia. Last year Carmela joined Facebook Creative Shop in Melbourne.

Carmela has won more than 100 international awards for her ideas and industry contribution, being nominated 'Creative Women in Media' and 'Campaign Asia Women Leading Change'. 

She's endlessly fascinated by how interactivity and technology enhance creativity and how ideas can make us better humans.

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