Marta Zycinska

Vice President, Head of Marketing and Communications for CEE region

Before being appointed to lead CEE earlier this year Marta has worked for Mastercard as Head of Marketing for Poland for two years. Her ambition is to make Mastercard marketing not only creatively excellent, but also strategically excellent.

Marta is a marketer with 17 years of experience. Before joining Mastercard she gained her experience in FMCG sector, telecommunications, and insurance. Her big marketing adventure happened at Orange Poland where she led B2B rebranding of the local brand transitioning into Orange. In 2012 she led one of the biggest and most successful rebranding projects on the Polish market for a 200-year old insurance brand.

She has been an Effie jury member for 7 years now and in 2013 the marketing industry named her Personality of the Year.

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