Matt Cooper began his career in the advertising business in 1988. Working his way up from the post room at Saatchi & Saatchi, he went on to join post production powerhouse the Mill, in the early stages of its business Cooper developed the revolutionary archiving and asset management tool, Beam TV. However, a pivotal career stage as MD of The Gunn Report saw the beginnings of his latest innovative venture, Little Black Book. Over the past ten years Little Black Book (AKA lbbonline.com) has grown from the humble guide about worldwide advertising hubs, to an editorially-led global news platform and creative industry fame factory. Hailed ‘THE communications business for the communications world’, LBB aims to celebrate creativity and grow fame for its members through bespoke tools and offerings. Now backed by some of the industry’s biggest names.